The Slaughterhouse Brewery in Warwick has picked up two awards at the prestigious SIBA Brewing Business awards 2008. At a presentation held at the London Institute of Directors, the brewery picked up the award for Best Support for an On Trade Customer, as well as being highly commended overall behind winners Everards.

The Slaughterhouse Brewery launched the ‘Rare Breed Initiative’ at the recent Harbury Beer festival, as a way to encourage, support and reward their excellent local publicans. In addition it is a mechanism to ensure that their beers are served in the finest condition to drinkers.

In order to qualify as a ‘Rare Breed’ pub, at least one Slaughterhouse beer will always be available. In addition, the pubs are regularly inspected by the Brewery to ensure that high standards of beer quality and presentation are maintained. Any customer who enters a pub which proudly displays its distinctive ‘Rare Breed’ plaque will be ensured of finding a Slaughterhouse beer in top condition.

The brewery is also using the initiative to help support the work of the locally based Rare Breeds Survival Trust. Commenting on the award, the judges, including chairman of the judges, Roger Protz, said “The ‘Rare Breed Initiative’ has established a genuinely local point of difference for their participating outlets, and represents an investment of support and quality focus that sets an excellent example for the rest of the industry. The judges were unanimous that such imaginative thinking, put into practice with tangible commercial success for brewery and pubs, richly deserves this years award.

Steve Ridgway at the Brewing Business Awards 2008 SIBA
The 2008 Brewing Business Awards SIBA